As a material, wool is natural, renewable, and durable. It regulates temperature, wicks moisture, and is resistant to odor.
The problem with wool lies in how it's sourced: gross overproduction of and mistreatment of the animals (sheep, alpaca, goats).
Because wool is such a high-quality fabric, there’s always a demand for it, which means there must always be a supply of animals to supply the materials, and looking at animals as “supply for materials” is the unfortunate byproduct.
By recycling wool fabric from garments that would otherwise be in a landfill, TBCo. is able to produce more wool products without necessarily having to source new wool.