Brand Bios: Broccoli

Crafted with a keen eye for design and a passion for storytelling, Broccoli is an independent, bi-annual publication centered around the cannabis plant featuring a cornucopia of playful, informed, eclectic, and thoughtful content from insightful articles to captivating photo essays.

Pictured: "Weed is a Flower"

More than just a staple cruciferous vegetable and a delightful part of a balanced diet, Broccoli is also an independent publisher of unusual delights. 

After departing from her role as Kinfolk’s creative director, Anja Charbonneau decided to remain in publishing and pursue another avenue of print that was “playful, informed, eclectic, and thoughtful.” In 2017, the first issue of the Broccoli Magazine was published and has since grown to 18 issues and further expanded to include other spin-off magazines such as Mushroom People (2022) and Catnip (2023) as well as standalone coffee table books such as their Weed is a Flower.

Crafted with a keen eye for design and a passion for storytelling, the eponymous Broccoli Magazine is a bi-annual publication centered around the cannabis plant. Each issue is a cornucopia of  playful, informed, eclectic, and thoughtful content to page through. 

While there is a small team at Broccoli, they also conduct an open call to writers and photographers to contribute pieces to each issue. From insightful articles and interviews to captivating photo essays, every page is a testament to the magazine's commitment to celebrating the rich and eclectic tapestry of cannabis culture. This is exemplified by the “Eye Openers”: a recurring spread in each issue that offers around 10 short, humorous tidbits centered around the history, culture, science, and spirit of cannabis.

Broccoli Magazine may be the signature publication of Broccoli, but they aren’t going to box themselves in by solely deep diving into weed. In a 2023 interview with Mag Culture, Charbonneau emphasizes that “The common thread across everything we make is a sense of wonder, and visual treatments that tread the line between weird and beautiful.” 

Beyond its focus on cannabis, Broccoli embraces a broder ethos of curiosity and visual allure inviting readers of all backgrounds to immerse themselves in its hypnotic pages.

So, whether  a lifelong enthusiast or simply curious, Broccoli Magazine and its sister publications promise a journey of sensory delight, where every page is a source of discovery and inspiration.

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