Their eclectic line of products blend mindfulness with productivity, and integrate principles of positive psychology. In fact, the triangle symbol seen on their products is a nod to Abraham Maslow’s hierarchy of needs.

A brief crash course on Maslow’s Hierarchy of Needs: Abraham Maslow created a pyramid structure with five different levels to explain human motivation. The base level is physiological (food, shelter, clothes). Then there is security & safety, love & belonging, esteem & respect, and at the top is self actualization.

The shape of the pyramid is to symbolize and emphasize that each level is a fundamental foundation for the level above. To self actualize, the needs of the pyramid’s foundation must be met. For example: it’s impossible to reach your full creative, existential potential if food scarcity is a major, day-to-day issue. 

By taking a mindful approach to productivity, perspective, and connection, Intelligent Change products don’t just guide us to change our habits, it asks us to observe our own perspective in the day-to-day and find ways to enhance our relationship with people, ourselves, and what it means to truly be effective.